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Wimpole Hall


Client: National Trust

Sector: Architecture/Buildings

Location: Wimpole, United Kingdom

Year: 2017

Key Services

Working with a multi-disciplinary team of specialist architects, engineering and planning consultants for the National Trust, Crowd Dynamics studied the impact of a new visitor welcome building at Wimpole Hall in Cambridgeshire. On behalf of the National Trust, Crowd Dynamics conducted a People Flow Study to contribute to the Masterplan for Wimpole Hall, Cambridgeshire. 

This involved forecasting the future numbers of visitors to the site, alongside assessments of pedestrian routes and car parking availability. Analysis was also undertaken on visitor flow and experience across the masterplan between attractions and use of the gardens specifying walkway widths required for visitors, cyclists and buggies.  Design options were contributed, the space for key features was optimised to maximise the potential footfall whilst producing a strategy for the site-wide attractions to better balance the use of various areas around the site. This involved a study of visitor demand and demographic, parking and coach/bus drop off locations, on site transport and crowd management as part of the new design. Strategies were put in place to encourage use of less used spaces, and to relieve more congested areas through strategies such as nature walks, wayfinding and on-site transport.

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